Context
The basis of this project is Eat Lancet’s Planetary Health Diet. This diet was developed in 2019 by an international team of scientists and is intended to serve as a nutrition guideline. Furthermore, it is intended to raise awareness of the importance of nutrition in order to prevent food shortages and both protect the planet and lead people to eat healthier.
The goal of our project is to develop a concept that will encourage as many people as possible to eat healthier and more sustainably. This is a necessary measure if we all want to continue living on our planet under at least halfway familiar circumstances. A change in behavior is a so-called 'triple win': For the health of our bodies, for the welfare of farm animals and for reducing environmental pollution. We soon realized that just using an app would not convince a sufficient number of people to change their diet, as it would not reach anyone who had not been already interested in the topic to begin with.
designmethods
third semester 2020/21
(being continued)

team with
Ligia Dietze,
Tara Monheim,
Marius Schairer,
Leopold Schmidt

my focus
50% concept development,
45% interviews,
5% sketches
Concept
During the many discussions with our interviewees and partners from various related fields, it soon became clear that no concept will be effective if it does not arouse interest in the subject. This can only be achieved through information and education.

In our final concept, several strategies work together to reach the widest audience. To communicate the serious relevance of the topic to children and adolescents, the key to our concept is education, e.g. school subjects, workshops, field trips or joint parent cooking, starting already as early as in kindergarten. To properly model this, the "Planetary Health Diet" is adopted by canteens of educational institutions. To simplify the implementation for parents to teach their children this form of nutrition, an accompanying app is being developed.
Process
In order to gain more transparency and clarity, together with our extended team of
about 30 users, stakeholders and experts, including teachers, nutritionists, cafeteria chefs and ecotropologists, we dedicated many rounds of discussion and brainstorming to the following questions:

- How do we define healthy and sustainable eating?
- How can we get larger groups of the population to change their behavior toward a more sustainable and conscious diet?
- Where can we start?
My tasks in the team

In this project, we all worked closely together on the concept development,
conducted interviews together and created a short film.

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